Five Steps to Writing the Perfect Pokémon Go Clickbait

(Author’s note: I should clarify since I predominantly write serious content and don’t write much in the way of comedy, this is meant to be a sarcastic article taking a jab at the flood of Pokémon Go articles that have flooded the Internet courtesy of talentless media companies and consultants desperately trying to ride the wave, the only … [Read more…]

So Your Business Wants to Use Pokémon Go? Hold Your Horses

Pokémon Go has became the biggest mobile game in US history – eclipsing freaking Candy Crush with more than 20 million users. The in-game microtransactions are estimated to be generating a mindblowing $1.6 million per day, so I think we can officially declare this has evolved beyond a fad. Alas, if you’re a small business, I have to rain … [Read more…]

When and Why I Started Using Adblock

The Adblock debate continues raging in light of litigation over the particularly popular Adblock Plus, which now boasts over 100 million users (if anything, I’m surprised it’s not even higher). That news didn’t prompt me to finally publish this. I’d been letting a draft of my personal Adblocking case study sit in my pending posts … [Read more…]

Why Prioritizing a Mobile App Over a Website is a Terrible Idea

We’re in the middle of something of a mobile app craze, to put it very mildly. It’s not just startups or large companies; these days every business seems to be investing money or at least exploring the possibility of developing an app. Sometimes it’s to the extent that companies forego websites altogether, or even turn … [Read more…]

So Let’s Talk About That Facebook Algorithm Change

It’s time for another episode of of “Everybody goes nuts when Facebook makes a sweeping change” with this iteration focusing on its algorithm. Facebook recently broke the news that it plans to make a series of algorithm changes that will prioritize the content posted by the family and friends of Facebook users over and above that of publishers and … [Read more…]

Client vs. Designer: Solving Creative Disputes

As with any client-freelancer based business dealing, the relationship between a client and a designer can be a complicated one. Complicated enough that there are entire websites telling stories of clients from hell and famous web comic artists have written lengthy comics about the topic. If you browse any websites like Clients from Hell, you’re bound to … [Read more…]

Stop Telling Us What Celebrities Can Teach Us About Marketing

“What [Insert Celebrity/Character/Whatever’s Trending on Google] Can Teach Us About [Content Marketing/SEO/Barely Relevant Business Topic]” If you’re even remotely involved in marketing, tech or just business generally your eyes probably rolled back into your skull. I don’t have any pretense about reaching anyone specifically with this blog; it’s mostly an outlet for my own thoughts. … [Read more…]