I have bad news for business owners, marketers, and entrepreneurs. Not all web designers and developers are created equal. I regrettably spend a lot of time “rescuing” less-tech savvy clients from unscrupulous web companies: Self-proclaimed “developers” charging premium rates while using free site builders like Wix or Weebly, shady web hosts preventing you from …Read More
If you’re a small or even medium sized business, designing your own website is a lot harder when you actually sit down to do it. It’s one thing to look at a competitor’s website and say “Yeah, that looks like an amazing website.” Unless you come from a design or creative background, it suddenly …Read More
Social marketers have been abuzz today about Facebook’s surprising new update. It’s been a turbulent first quarter for marketers as Facebook adjusted its algorithm to decrease overall brand reach, but this latest update will give pages more reach than ever before.
Public relations doesn’t have to be awkward or painful. The Valve Corporation shows us how.
Twitter has to be one of the most neglected social networks I’ve seen as a marketer. Not in terms of the number of people using it, but how business pages are using it. As often as businesses get Twitter, there are plenty that miss the point. The point being that Twitter is conversation driven …Read More
I’ve discussed Facebook’s algorithm changes that reduce the organic reach associated with brand page Facebook posts. As everyone continues developing workarounds and adapting to the new situation, one type of Facebook post seems to be getting better organic reach than ever: Video posts. 2014 is being called the year of video, and Facebook has …Read More
2014 is off to an awkward start for community managers and businesses reliant on Facebook marketing. Facebook’s recent changes to its algorithm have decreased organic reach significantly – in some cases Facebook posts only reach 3% of fans organically. Ouch. A number of tricks and workarounds have emerged to this, and Ignite Social Media picked …Read More