Disclaimer: Before this turns into a console war, I don’t own an Xbox One or PlayStation 4. My PC and Wii U take up enough free time as is, and there aren’t really any games for me to justify a PS4 or Xbox One right now. If that makes me biased, you can take off now. It’s been a …Read More
“That designer is such an idiot. How am I supposed to know he wanted the text to fade when you hover over it?” “Why do they hire moronic developers like this? Wouldn’t it be easy to modify the navigation bar?” Take a walk down through virtually any creative agency or web development company. …Read More
I have bad news for business owners, marketers, and entrepreneurs. Not all web designers and developers are created equal. I regrettably spend a lot of time “rescuing” less-tech savvy clients from unscrupulous web companies: Self-proclaimed “developers” charging premium rates while using free site builders like Wix or Weebly, shady web hosts preventing you from …Read More
If you’re a small or even medium sized business, designing your own website is a lot harder when you actually sit down to do it. It’s one thing to look at a competitor’s website and say “Yeah, that looks like an amazing website.” Unless you come from a design or creative background, it suddenly …Read More
Social marketers have been abuzz today about Facebook’s surprising new update. It’s been a turbulent first quarter for marketers as Facebook adjusted its algorithm to decrease overall brand reach, but this latest update will give pages more reach than ever before.
Public relations doesn’t have to be awkward or painful. The Valve Corporation shows us how.
Twitter has to be one of the most neglected social networks I’ve seen as a marketer. Not in terms of the number of people using it, but how business pages are using it. As often as businesses get Twitter, there are plenty that miss the point. The point being that Twitter is conversation driven …Read More