Facebook Isn’t Mandatory for a Business

One of the first things to confront when it comes to social media marketing is that there’s a massive amount of hype associated with social media. Most marketers who have been around the block have heard it before: You need social media and nothing else, you don’t need a website anymore, and other topics I’ll … [Read more…]

The Consequences of Deleting Social Media Comments, Part 2

In the first part of this two-parter I talked about the terrible consequences of deleting social media comments. It makes your customer unhappy, it makes you look bad, and it makes people reluctant to do business with you. The good news is that social media makes it easier than ever to connect with and make … [Read more…]

The Positive Side to the NextGen Social Media Debacle

A Millennial-oriented website got way more than it bargained for a few days ago when Cathryn Sloane, a graduating senior at the University of Iowa and a writer for NextGen Journal, wrote an article entitled “Why Every Social Media Manager Should Be Under 25”. Just in case the title didn’t give it away, Cathryn’s argument … [Read more…]

The Consequences of Deleting Social Media Comments, Part 1

“What’s the worst that can happen?” These are famous last words when it comes to something that should be absolutely taboo for social media marketing: Deleting negative comments. Deleting negative social media comments is a reflexive and almost instinctive reaction for most businesses. They see one angry customer, panic about the prospect of this looking … [Read more…]

Chasing Twitter Malware

One of the best things that the Internet and especially social media have done is to make us a globalized world. Here in Connecticut I routinely chat with friends in Rome, Hong Kong and Sydney with a few mouse clicks. Speaking as someone who lives in a relatively small town, social media has also gone … [Read more…]

When You Should Not Become a Social Media Manager

As we ring in 2012, I decided to sit down and write this article.  A lot of it isn’t necessarily going to be what aspiring marketers want to hear, but it needs to be said. I’ve lost count of how many training programs have said that “Social media is a business anybody can do!” That’s … [Read more…]