Scam Artists: How Local Domain Squatters Con Clients

“It is the responsibility of businesses to market and conduct themselves themselves in a legal and ethical manner.” -My marketing professor and mentor I generally don’t bother to discuss scammers, con artists, and thieves. They’re not worth my time and if I made a habit of discussing every scammer I’ve either tangled with or had to rescue somebody … [Read more…]

The Misguided War on Comments Sections

Unpopular opinion: Comment sections are not evil. Yes, people can be idiots in comments sections and they can be subject to spam about how you can make a hundred billion dollars a month working from home with Google. They can also be fountains of interesting discussion and even wisdom if you’re looking in the right places. … [Read more…]

Could Facebook Be Going After Steam?

You don’t like to get bored, do you, Facebook? A relatively short time after it decided to go after YouTube as the online video king, Facebook has decided to take on entering another battleground: Video game digital distribution. TechCrunch broke the news that Facebook is building its own Steam-style desktop gaming platform with Unity. While there’s been … [Read more…]

Five Steps to Writing the Perfect Pokémon Go Clickbait

(Author’s note: I should clarify since I predominantly write serious content and don’t write much in the way of comedy, this is meant to be a sarcastic article taking a jab at the flood of Pokémon Go articles that have flooded the Internet courtesy of talentless media companies and consultants desperately trying to ride the wave, the only … [Read more…]

So Your Business Wants to Use Pokémon Go? Hold Your Horses

Pokémon Go has became the biggest mobile game in US history – eclipsing freaking Candy Crush with more than 20 million users. The in-game microtransactions are estimated to be generating a mindblowing $1.6 million per day, so I think we can officially declare this has evolved beyond a fad. Alas, if you’re a small business, I have to rain … [Read more…]

When and Why I Started Using Adblock

The Adblock debate continues raging in light of litigation over the particularly popular Adblock Plus, which now boasts over 100 million users (if anything, I’m surprised it’s not even higher). That news didn’t prompt me to finally publish this. I’d been letting a draft of my personal Adblocking case study sit in my pending posts … [Read more…]

Why Prioritizing a Mobile App Over a Website is a Terrible Idea

We’re in the middle of something of a mobile app craze, to put it very mildly. It’s not just startups or large companies; these days every business seems to be investing money or at least exploring the possibility of developing an app. Sometimes it’s to the extent that companies forego websites altogether, or even turn … [Read more…]