Six Steps to Designing Your Perfect Website

If you’re a small or even medium sized business, designing your own website is a lot harder when you actually sit down to do it. It’s one thing to look at a competitor’s website and say “Yeah, that looks like an amazing website.” Unless you come from a design or creative background, it suddenly becomes … [Read more…]

4 Reasons Why Your E-Commerce Site Gets No Conversions

You’ve invested substantial time and money into a great looking, well stocked E-commerce store. The traffic is rolling, but your PayPal account is still gathering dust. You’re funneling lots of leads to your website from your inbound marketing channels, but nobody’s buying. What gives?   A functioning and well designed E-commerce store aren’t the only … [Read more…]

2014 Website New Years Pledges You Can Fulfill This Week

We’re coming up on a brand new year, full of networking events, business opportunities, and pledges. Everyone I know is pledging to accomplish things related to business. Big ambitions and breaking sales goals are great, but there are plenty of small business related New Years’ pledges you can accomplish practically overnight. Consider these website pledges … [Read more…]

16 Business Jargon Terms To Stop Using In Your Copy

Writing business copy can be a challenge. You need to be compelling, your content needs to be rich and interesting, and you need to be succinct, whether you’re writing for a press release or your website copy. So I can understand the temptation of using the crutch of business jargon. Terms that sound impressive and … [Read more…]

Why Content Marketing Is Essential For Your Business

When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The … [Read more…]