What New Coke and Xbox One Have in Common

Disclaimer: Before this turns into a console war, I don’t own an Xbox One or PlayStation 4. My PC and Wii U take up enough free time as is, and there aren’t really any games for me to justify a PS4 or Xbox One right now. If that makes me biased, you can take off now. It’s been a year … [Read more…]

Case Study: Using Twitter for Business

Twitter has to be one of the most neglected social networks I’ve seen as a marketer. Not in terms of the number of people using it, but how business pages are using it.   As often as businesses get Twitter, there are plenty that miss the point. The point being that Twitter is conversation driven … [Read more…]

Is Facebook Giving More Reach To Video Content?

I’ve discussed Facebook’s algorithm changes that reduce the organic reach associated with brand page Facebook posts. As everyone continues developing workarounds and adapting to the new situation, one type of Facebook post seems to be getting better organic reach than ever: Video posts. 2014 is being called the year of video, and Facebook has been … [Read more…]

A Simple Trick To Increase Facebook Organic Reach

2014 is off to an awkward start for community managers and businesses reliant on Facebook marketing. Facebook’s recent changes to its algorithm have decreased organic reach significantly – in some cases Facebook posts only reach 3% of fans organically. Ouch. A number of tricks and workarounds have emerged to this, and Ignite Social Media picked … [Read more…]

Why HostGator Lost A Fiercely Loyal Customer

I hope HostGator didn’t make any resolutions to retain customers in 2014. I’ve been a very loyal HostGator fan for years (even after the EIG acquisition that put so many people off), but they made two critical mistakes that made me decide to say goodbye, and unfortunately it isn’t an ending on good terms.   … [Read more…]