Disclaimer: Before this turns into a console war, I don’t own an Xbox One or PlayStation 4. My PC and Wii U take up enough free time as is, and there aren’t really any games for me to justify a PS4 or Xbox One right now. If that makes me biased, you can take off now. It’s been a year … [Read more…]
Public relations doesn’t have to be awkward or painful. The Valve Corporation shows us how.
2014 is off to an awkward start for community managers and businesses reliant on Facebook marketing. Facebook’s recent changes to its algorithm have decreased organic reach significantly – in some cases Facebook posts only reach 3% of fans organically. Ouch. A number of tricks and workarounds have emerged to this, and Ignite Social Media picked … [Read more…]
I hope HostGator didn’t make any resolutions to retain customers in 2014. I’ve been a very loyal HostGator fan for years (even after the EIG acquisition that put so many people off), but they made two critical mistakes that made me decide to say goodbye, and unfortunately it isn’t an ending on good terms. … [Read more…]
See how, with next to no marketing budget, a tiny video game developer produced one of the biggest cult hits of 2013.
About a month ago, I had planned for this article to be a scathing, searing condemnation of Hewlett-Packard and a declaration that it was on the same level as Electronic Arts. A lot has happened since then. This is a story about a company’s fall from grace in the eyes of a customer, and how … [Read more…]
There’s a simple antidote to Internet trolls. It costs nothing to manufacture and can be found in vast quantities if you know where to look. Before this goes further let’s establish the difference between criticism and trolling. Criticism of a business is done out of imperfections such as poor service and genuine unhappiness with a … [Read more…]