How to Kill Trolls With Kindness

There’s a simple antidote to Internet trolls. It costs nothing to manufacture and can be found in vast quantities if you know where to look. Before this goes further let’s establish the difference between criticism and trolling. Criticism of a business is done out of imperfections such as poor service and genuine unhappiness with a … [Read more…]

Social Media Beyond Your Target Audience: A Case Study

There are a lot of things to talk about when defining your target audience. Are they on the social network you’re using? What are their likes? Dislikes? Professions? Ages? Gender? Even though the Internet is global, geographical location is also important. As much as people talk about “developing an online presence” and “getting new fans”, … [Read more…]