If you’ve got even a tiny website that gets an incremental amount of traffic, odds are that you’ve gotten some strange, suspicious looking E-mails from “content marketing companies” offering to post “sponsored content” on your blog. You’ve likely gotten these E-mails even if you don’t have a blog. These companies are far from discerning or … [Read more…]
I almost decided not to publish this article. I’ve been mulling over one like this for a while, but it needs to be said. Especially after a meeting with a prospective client who was increasingly crestfallen when I told him the price range of an search engine optimization campaign for his highly competitive regionally-driven keywords (SEO … [Read more…]
Here’s a fun experiment. Google “year of video marketing” and see how many results you get from different years. I pulled up results from 2015, 2016, 2017, and 2018. All on the first page. It seems that a lot of companies have been determined to push video marketing big ways over this past decade. Except the idea that … [Read more…]
Almost exactly a year ago I reiterated a great tweetstorm by a tech journalist and writer on the end of Facebook’s growth era. The post is worth reading because the journalist made some excellent points, but the short version is that Facebook’s marketing saturation and inability to monetize further have coincided with a steady stream … [Read more…]
I recently published a lengthy article on my increasing dissatisfaction with the behavior of online food delivery companies. I’ve been an increasingly regular critic of what I see as duplicitous, protectionist and downright shady methods of acquiring and retaining clients. Most recently we have DoorDash under fire for essentially stealing tips from delivery workers and … [Read more…]
(Disclaimer: This article discusses the legality of some of GrubHub’s practices. I am not an attorney or legal expert and this should not be taken as legal advice. You should speak to your own legal advisers if GrubHub is doing this to you.) As someone who manages his fair share of restaurant websites that offer … [Read more…]
It’s been rather tumultuous time for WordPress. The preeminent CMS system’s long-awaited 5.0 Gutenberg release, which shipped with a new drag and drop style editor, was met with a mixed reaction at best and notably shipped in an inexcusably buggy state. Gutenberg has largely been fixed as a result of several updates but the debates … [Read more…]