Pause Your Business Social Media Activity This Week

This article is not about George Floyd, but I cannot begin the article without discussing him. On May 25th George Floyd – a black man – was killed by then-Minneapolis police officer Derek Chauvin – a white man – who kept his knee pressed down on the right side of Floyd’s neck for nine minutes … [Read more…]

How To Tell If You Really Received a “Custom” WordPress Website

I like talking about positive things, cool stuff and gushing about WordPress on this website. Unfortunately our responsibility as ethical web developers also includes safeguarding people against unethical behavior that rips people off. Even more unfortunately, there’s a lot of it in this industry. If you’re a small business that’s gone the traditional website route – … [Read more…]

How to Stop Sponsored Content E-mail Spam

If you’ve got even a tiny website that gets an incremental amount of traffic, odds are that you’ve gotten some strange, suspicious looking E-mails from “content marketing companies” offering to post “sponsored content” on your blog. You’ve likely gotten these E-mails even if you don’t have a blog. These companies are far from discerning or … [Read more…]

The Complicated Part About “Getting To The Top Of Google”

I almost decided not to publish this article. I’ve been mulling over one like this for a while, but it needs to be said. Especially after a meeting with a prospective client who was increasingly crestfallen when I told him the price range of an search engine optimization campaign for his highly competitive regionally-driven keywords (SEO … [Read more…]

Facebook’s Fabricated Video Marketing Craze

Here’s a fun experiment. Google “year of video marketing” and see how many results you get from different years. I pulled up results from 2015, 2016, 2017, and 2018. All on the first page. It seems that a lot of companies have been determined to push video marketing big ways over this past decade. Except the idea that … [Read more…]