The E-Commerce Gold Rush Is Over: Why Brick and Mortar Is Back

I’ve long maintained that no, Amazon is not killing brick-and-mortar stores or offline commerce. Neither is the Internet at large. The Internet is just another byproduct of what business has been dealing with since the dawn of time: Disruption. Granted, the Internet is a particularly massive disruption, but it merely shifts rather than kills. Business models, … [Read more…]

Remembering The Price Of ‘Free’ Apps

This may feel like preaching to the choir to you if you’re reading this and you’re savvy about how “free” smartphone apps work. Yet for the majority of people the cost of “free” apps is usually a distant thought in the back of their minds. They might even consider it an acceptable tradeoff, but people … [Read more…]

My Advice to Students On Unpaid Internships

Disclaimer time: Yes, I will be unleashing both barrels on unpaid internships again. Let me state in advance that if you’re a political campaign or a nonprofit or otherwise a student looking to work for the preceding, you are exempt from this. These the types of organizations that generally live or die based on their volunteers … [Read more…]

So You Want To Be A Marketing Consultant: Here’s What To Know

“Life is either a daring adventure or nothing. Security is mostly a superstition. It does not exist in nature.” – Helen Keller So you’ve discovered you want to be a marketing consultant. You’re looking forward to the good life: Jetting around the world giving keynote speaking sessions and being featured in Forbes Magazine about your … [Read more…]

The Productivity Of Working Where We Want

Another day, another company completely undercutting itself by gutting remote work policies. This time it’s IBM of all companies. This is particularly surprising because IBM has been a pioneer of the remote work article and one of the first to experience tremendous benefits associated with saving space and cost, as the same QZ article notes: … [Read more…]