Six Ways You’re Annoying Your Facebook Fans

You don’t want to annoy your audience, do you?   If you answered yes, well, thanks for reading my blog, reps from Ocean Marketing. Otherwise, as a good social media community manager you’ve identified that you’re as only as successful as your fans are happy. Unfortunately, even benign actions can unknowingly cause unlikes. I’ve seen these six things done … [Read more…]

Social Media Beyond Your Target Audience: A Case Study

There are a lot of things to talk about when defining your target audience. Are they on the social network you’re using? What are their likes? Dislikes? Professions? Ages? Gender? Even though the Internet is global, geographical location is also important. As much as people talk about “developing an online presence” and “getting new fans”, … [Read more…]

Facebook Isn’t Mandatory for a Business

One of the first things to confront when it comes to social media marketing is that there’s a massive amount of hype associated with social media. Most marketers who have been around the block have heard it before: You need social media and nothing else, you don’t need a website anymore, and other topics I’ll … [Read more…]

The Consequences of Deleting Social Media Comments, Part 2

In the first part of this two-parter I talked about the terrible consequences of deleting social media comments. It makes your customer unhappy, it makes you look bad, and it makes people reluctant to do business with you. The good news is that social media makes it easier than ever to connect with and make … [Read more…]

The Positive Side to the NextGen Social Media Debacle

A Millennial-oriented website got way more than it bargained for a few days ago when Cathryn Sloane, a graduating senior at the University of Iowa and a writer for NextGen Journal, wrote an article entitled “Why Every Social Media Manager Should Be Under 25”. Just in case the title didn’t give it away, Cathryn’s argument … [Read more…]

The Consequences of Deleting Social Media Comments, Part 1

“What’s the worst that can happen?” These are famous last words when it comes to something that should be absolutely taboo for social media marketing: Deleting negative comments. Deleting negative social media comments is a reflexive and almost instinctive reaction for most businesses. They see one angry customer, panic about the prospect of this looking … [Read more…]