Public relations doesn’t have to be awkward or painful. The Valve Corporation shows us how.
2014 is off to an awkward start for community managers and businesses reliant on Facebook marketing. Facebook’s recent changes to its algorithm have decreased organic reach significantly – in some cases Facebook posts only reach 3% of fans organically. Ouch. A number of tricks and workarounds have emerged to this, and Ignite Social Media picked … [Read more…]
I hope HostGator didn’t make any resolutions to retain customers in 2014. I’ve been a very loyal HostGator fan for years (even after the EIG acquisition that put so many people off), but they made two critical mistakes that made me decide to say goodbye, and unfortunately it isn’t an ending on good terms. … [Read more…]
We’re coming up on a brand new year, full of networking events, business opportunities, and pledges. Everyone I know is pledging to accomplish things related to business. Big ambitions and breaking sales goals are great, but there are plenty of small business related New Years’ pledges you can accomplish practically overnight. Consider these website pledges … [Read more…]
Before you dive for cover in response to this article, hear me out. I’m not asking you to be fluent in C++ or Groovy, but we’re reaching a point where programming is an essential part of business, because so much of business takes place online. Consider your website, which is an essential part of inbound marketing. … [Read more…]
We’re about to begin a new year, full of fresh and exciting opportunities for businesses of all types. One of the biggest opportunities for businesses is to hit the ground running and start blowing competitors away with a content rich blog. One of the perennial obstacles for most small to medium sized businesses is … [Read more…]
Writing business copy can be a challenge. You need to be compelling, your content needs to be rich and interesting, and you need to be succinct, whether you’re writing for a press release or your website copy. So I can understand the temptation of using the crutch of business jargon. Terms that sound impressive and … [Read more…]