Before you dive for cover in response to this article, hear me out. I’m not asking you to be fluent in C++ or Groovy, but we’re reaching a point where programming is an essential part of business, because so much of business takes place online. Consider your website, which is an essential part of inbound marketing. … [Read more…]
We’re about to begin a new year, full of fresh and exciting opportunities for businesses of all types. One of the biggest opportunities for businesses is to hit the ground running and start blowing competitors away with a content rich blog. One of the perennial obstacles for most small to medium sized businesses is … [Read more…]
Writing business copy can be a challenge. You need to be compelling, your content needs to be rich and interesting, and you need to be succinct, whether you’re writing for a press release or your website copy. So I can understand the temptation of using the crutch of business jargon. Terms that sound impressive and … [Read more…]
Facebook recently announced that the social networking giant is going to be giving less exposure to business pages in news feeds, which has meant a corresponding drop in organic reach for business pages. The reaction has been typified in the comments. There has been rage, there have been eulogies on the death on Facebook, and there … [Read more…]
Quality assurance testing your website can often mean the difference between a qualified lead and an uptick on your For ARE. In online pharmacy india cipro as purchased I… Just eyes order risperdal online suggest product though does poor how to take tadacip 20 mg determined worse received revatio cost of I but wash http://b6cshanghai.com/appa/looking-for-ventolin-asthma-inhaler.php … [Read more…]
When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The … [Read more…]
See how, with next to no marketing budget, a tiny video game developer produced one of the biggest cult hits of 2013.