When I consult with businesses and nonprofits, I often have to introduce them to the concept of content marketing: Creating and sharing content and using it to attract customers based on merit, expertise or interest, with more focus on communicating rather than selling. Content marketing isn’t new; as far back as 1895, John Deere’s The … [Read more…]
See how, with next to no marketing budget, a tiny video game developer produced one of the biggest cult hits of 2013.
Is anyone getting deja vu? Large corporations tend to venture into social media marketing in the same way that they would approach a press conference or investor relations meeting. Rather than use social media to listen, observe, and communicate, corporate entities self-indulgently preach, extol their virtues, and pat themselves on the back. To … [Read more…]
The recent announcement of Facebook significantly loosening restrictions for its promotional guidelines represents arguably one of the most significant shifts in Facebook policy over the past several years. For years, I’ve warned business owners that they run contests on their timelines at their own risk; contrary to popular belief, Facebook does notice enormous spikes … [Read more…]
A Tumblr by the Office of the Director of National Intelligence designed to “increase” transparency sounds like a build up to an elaborate joke by The Onion or The Daily Show. It’s completely true. IC On the Record, which seems to be an initiative of President Obama himself, is designed to “to … [Read more…]
It’s been said many times that the wrong employee can cost your business money. It’s also been said that a single influencer can make or break your business. This past week we’ve been gifted with an example of the best of both pieces of advice. One employee, by treating an influencer poorly, single-handedly … [Read more…]
Of all the review sites and social media profiles that strike a nerve with small businesses, Yelp seems to be the amalgamation of everything business owners hate about online, anonymous reviews. Blog posts have been penned on why you can’t trust Yelp, there are dozens of articles on what you can do about Yelp as a … [Read more…]